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Research papers

Data synthesis

Future focus, formally and informally, is integral to strategic planning. Those firms that do it systematically well outperform competitors that do not engage it in practice. There are a number of approaches to forecasting future growth. This paper...

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Jeffrey Hunter
March 3, 2015
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Citation

Hunter, J. (2015a, March 03). Data synthesis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-synthesis


Research papers

Qualitative data, integrative frameworks, and the prospect of strategic impact

The qualitative data landscape has shifted considerably. The relevance of traditional forms of qualitative research seems to be in decline; e.g., a number of large and leading client companies are moving to reduce or eliminate focus groups. At the...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jeffrey Hunter
November 20, 2013
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Citation

Hunter, J. (2013a, November 20). Qualitative data, integrative frameworks, and the prospect of strategic impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-data-integrative-frameworks-and-the-prospect-of-strategic-impact-8099


Research papers

Big Data and the value of information

Big Data is a hot, but ill-defined, topic in the business world. This presentation examines some characteristics and trends in the solutions that are now available in a relatively data rich environment. Additionally, trends in the availability of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Jeffrey Hunter
June 23, 2013
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Citation

Hunter, J. (2013a, June 23). Big Data and the value of information. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-data-and-the-value-of-information


Research papers

Growth in global consumer markets

This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jeffrey Hunter
March 26, 2012
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Citation

Hunter, J. (2012a, March 26). Growth in global consumer markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/growth-in-global-consumer-markets